William Hunt

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KUJH

KUJH News

University of Kansas Student News Network

Background

As the University of Kansas's premier student-run news network, KUJH produces high-caliber journalism but lacked a visual identity to match. The challenge was to build a professional, cohesive brand that stood out while maintaining its student-led roots.

Background

My Role

I was tasked with modernizing the network's identity, establishing a distinct brand voice independent of the university's primary branding, and creating a scalable design system for future student generations.

My Role

Before

Before

Approach

Create a logo and creative brief the team is aligned on.
Identify every platform need across live broadcast, social, and web.
Build out the full brand collaboratively, keeping the team in the loop throughout.
Activate across social, web, live broadcast, in-studio graphics, and physical collateral.

Approach

Create a logo and creative brief the team is aligned on.
Identify every platform need across live broadcast, social, and web.
Build out the full brand collaboratively, keeping the team in the loop throughout.
Activate across social, web, live broadcast, in-studio graphics, and physical collateral.

Research and Discovery

Researched hundreds of news organizations across legacy media, digital publishing, and both local and global brands.
Explored how to use the University of Kansas's brand colors in a way that felt connected to the student community without being derivative.
Found a visual direction that felt genuinely student-first, not just student-adjacent.
Built out dozens of logo concepts to explore different directions and find what actually worked

Research and Discovery

Researched hundreds of news organizations across legacy media, digital publishing, and both local and global brands.
Explored how to use the University of Kansas's brand colors in a way that felt connected to the student community without being derivative.
Found a visual direction that felt genuinely student-first, not just student-adjacent.
Built out dozens of logo concepts to explore different directions and find what actually worked

Logo Process

Logo Process

Brand Explorations

Brand Explorations

Building the Brand

Presented the initial logo alongside a focused brand brief covering type, color, and imagery.
Ran feedback sessions with the team and kept refining based on what they responded to.
Mapped out every deliverable: motion graphic templates in Premiere Pro, a website redesign, new social templates, and apparel.
Executed the full build while staying in constant communication with the team to make sure everything landed right.

Building the Brand

Presented the initial logo alongside a focused brand brief covering type, color, and imagery.
Ran feedback sessions with the team and kept refining based on what they responded to.
Mapped out every deliverable: motion graphic templates in Premiere Pro, a website redesign, new social templates, and apparel.
Executed the full build while staying in constant communication with the team to make sure everything landed right.

Planning Deliverables

Planning Deliverables

Brand Guidelines

Brand Guidelines

Activation

Launched the new brand across all social channels.
Onboarded the production team on the new template systems for both post-production packages and live TriCaster broadcasts.
Updated in-studio graphics to match the new identity.
Rebuilt the website in WordPress.
Revamped all social channels from the ground up.

Activation

Launched the new brand across all social channels.
Onboarded the production team on the new template systems for both post-production packages and live TriCaster broadcasts.
Updated in-studio graphics to match the new identity.
Rebuilt the website in WordPress.
Revamped all social channels from the ground up.